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Creating a B2B marketing strategy

12th December 2018 @ 1:00 pm - 5:00 pm

This is an introductory workshop designed to help business to business organisations understand how they can leverage the power of a robust strategy that attracts, converts and delights high quality customers to their company.

During this session delegates will learn:

  • The purpose and critical components of successful B2B marketing strategies
  • The importance of clear objectives and integrated marketing strategies to drive accelerated growth
  • The inbound approach to marketing and how it can be automated to save you time and money
  • The B2B marketing funnel – your key to taking customers from hearing about you to become loyal customers

Navigating the often complex decision making teams and processes when selling to larger organisations.

Book your place today. 

This workshop will be delivered by Lou Palfreyman Consulting. Lou has more than 30 years of experience working with some of the UK’s best-loved brands, organisations and ambitious SME’s as a marketer, innovator and social psychologist.

This workshop is part of the Innovate Northamptonshire project which is part-funded by the European Regional Development Fund and aims to promote research and innovation within small and medium sized enterprises across Northamptonshire.

To be eligible to attend this workshop companies must:
Be registered or trade from a Northamptonshire address
Be an SME (less than 250 employees and less than £42 mil turnover)

Complete an Innovate Northamptonshire registration form

Book your place today



12th December 2018
1:00 pm - 5:00 pm
Event Categories:
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Franklin’s Gardens
Weedon Road
Northampton, NN5 5BG United Kingdom
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