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February 2019

Establishing an Online Brand

21st February @ 9:30 am - 1:00 pm
Franklin Gardens, Weedon Road
Northampton, NN5 5BG United Kingdom
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Often one of the most challenging tasks for new businesses is creating and establishing a successful and sustainable online brand, and ensuring it gains traction with potential customers. This can often mean the difference between success and failure, given that the web is the medium through which we do most of our business. This half-day interactive workshop will look at; Branding key ingredients Building and developing a brand identity The brand ‘iceberg’: explicit and implicit characteristics Domain name research and…

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Webinar: Growing & Maintaining a Profitable Enterprise

21st February @ 11:30 am - 12:30 pm
Free

Looking to grow your enterprise?  This webinar will cover: • Profit • How to develop your strategy for growth • The way to cost and price your products or services • Why you should segment your clients and use dynamic pricing • Do’s and Don’ts Presenter: Andrew Cook, Business Adviser Andrew Cook is an experienced Business Adviser who started and ran his own successful management and executive recruitment consultancy business for over 23 years and has worked in a consultancy capacity…

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Webinar: How to Find and Tender for Contracts

27th February @ 12:00 pm - 1:00 pm
Free

The purpose of this webinar is to show you how to source (public sector) contracts and successfully tender for them. The objectives of this webinar are: • To explain the procurement, commissioning and tendering process; • To show you where to look for opportunities; • To explain how to complete a Pre-Qualification Questionnaires (PQQ), a tender and the evaluation process. Presenter: Andrew Cook, Business Adviser Andrew Cook is an experienced Business Adviser who started and ran his own successful management…

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Marketing Masterclass

28th February @ 9:30 am - 1:00 pm
Franklin Gardens, Weedon Road
Northampton, NN5 5BG United Kingdom
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The single most important thing to do when starting a business is “Find Your Customer”. How do you do that? Effective marketing. Understanding the key aspects of marketing when you are starting a business is no longer optional, it’s essential. Not only does marketing build brand awareness but it can also increase sales, grows the business and increases customer engagement. This interactive masterclass has been designed to take you step by step through the core elements you need to successfully market…

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March 2019

Becoming Finance Ready Masterclass

12th March @ 9:30 am - 1:00 pm
Franklin Gardens, Weedon Road
Northampton, NN5 5BG United Kingdom
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No matter how great a business is, it’s not going to get anywhere without one very important thing; money.  Finding the money to get your business up and running requires a lot of preliminary planning, whether you’re going to pursue outside funding or choose to use your own savings for the first few months. There are several options when it comes to securing outside funding however, regardless of which financing route you take, your potential investors need to see evidence…

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Webinar: Leadership & Management

14th March @ 12:30 pm - 1:30 pm
Free

What is the difference between leadership and management? This webinar will show you: • Different types and styles of leadership • The top tips and tactics of leadership • The fatal mistake that leaders make • What makes an effective manager • The importance of training • The key to successful management • The best guide to future performance Presenter: Andrew Cook, Business Adviser Andrew Cook is an experienced Business Adviser who started and ran his own successful management and executive…

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Webinar: Becoming Investment Ready

20th March @ 12:00 pm - 1:00 pm
Free

This webinar will show you how to ensure that you are ready to seek investment. You will learn about: • CDFIs and ‘Lenders of Last Resort’ • The emergence of the Social Investment Market • What you need to do to be successful in obtaining investment Presenter: Andrew Cook, Business Adviser Andrew Cook is an experienced Business Adviser who started and ran his own successful management and executive recruitment consultancy business for over 23 years and has worked in a…

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Plan for the Future of Your Business Masterclass

27th March @ 9:30 am - 1:00 pm
Franklin Gardens, Weedon Road
Northampton, NN5 5BG United Kingdom
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Starting a business is one thing, but sustaining your business is where most start-up companies struggle; planning is key to making sure your business makes it over the one year hurdle. Every successful business regularly reviews its business plan to ensure it continues to meet its goals, reviews performance on a regular basis and identifies the most likely strategy for growth. This interactive masterclass has been designed to take you step by step through the core elements you need to…

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