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September 2018

Building Brands that Grow Businesses

26th September @ 9:00 am - 1:00 pm
University of Northampton Innovation Centre, Green Street
Northampton, NN1 1SY United Kingdom
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When we talk about branding, rebranding or brand refreshes, we’re NOT talking about marketing, design or logos! These are just the vehicles which you communicate your brand through. When we talk about brand, we’re talking about the bedrock foundation underpinning your whole business. A strong brand DNA brings together the purpose, values, story, personality, offering, experiences to cut through the competitive noise in your market and articulate the promises you’re making to your customers. BRANDS BUILD BUSINESSES! This fast paced,…

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Health Safety & Wellbeing Forum

27th September @ 8:30 am - 10:30 am

Interactive sessions to enable companies to share best practice on schemes and activities in the workplace to improve health, wellbeing and productivity in the workplace. Recent forum topics included Workplace & Warehouse Warmup demonstrations and interactive health assessments. Topics include Legislation updates and Fire Safety briefing. All meetings are 8.30-10.30am unless otherwise notified For more details please email charlotte.patrick@northampton.ac.uk We are always keen to hear from potential new members interested in joining these popular and proactive groups, which are industry…

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Digital Innovation and Product Design

27th September @ 9:30 am - 1:00 pm
University of Northampton Innovation Centre, Green Street
Northampton, NN1 1SY United Kingdom
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One of the biggest challenges businesses face today is how to evolve with the digital era to stay relevant. From untangling complex business challenges, understanding customer needs to creative and innovative thinking to create engaging user experiences, this interactive workshop focuses on developing strategies and implementing effective digital product and service design, helping you develop a competitive advantage in an ever expanding digital world. This workshop starts with planning, strategy and Ideation, looking into conceptualisation and ideation modelling, the importance…

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October 2018

Creative thinking: how to generate breakthrough ideas for competitive advantage

2nd October @ 9:00 am - 5:00 pm
Park Inn, Silver Street
Northampton, NN1 2TA United Kingdom
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Creativity, strategy and innovation are no longer optional in today’s rapidly changing business environment. Now considered essential to maintaining a competitive edge, many organizations are seeking ways to unleash new perspectives and fresh thinking about their products, markets, challenges and competitors. Understanding the thinking styles involved in the different phases of the creative and strategic thinking processes allow individuals and organizations to more effectively take advantage and apply the brain power available to them. Understanding innovation and how it can…

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Webinar: How to Measure Social Impact

3rd October @ 1:00 pm - 2:00 pm

This webinar will explore why it is important to be able to demonstrate the social value that your organisation is creating.  This session will provide participants with an understanding of the: • Theoretical background to social impact • Definitions and concepts related to social impact measurement (SIM) • Importance of SIM and reasons to engage with it. • Role of SIM in organisational development • Need for resource efficiency in SIM • Different mainstream social impact methodologies Presenter: Professor Richard…

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Business Plan Masterclass

10th October @ 9:00 am - 12:00 pm
Franklin Gardens, Weedon Road
Northampton, NN5 5BG United Kingdom
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Your business plan is a mission statement that sets out your vision, structure, methods, and helps you plan for the future; your business plan is a ‘living document’, meaning it should be periodically revised and updated as your company grows and changes. While many companies create a business plan to attract external funding, a business plan is also a vital internal document that can help you to develop a course of action to achieve your objectives, establish benchmarks to measure…

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Cyber Security with GDPR

11th October @ 1:30 pm - 5:00 pm
University of Northampton Innovation Centre, Green Street
Northampton, NN1 1SY United Kingdom
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With the new data protection law now in effect have you updated your Cyber Security to make sure you stay compliant? You need to ensure that your business is complying with the updated law, otherwise you could be at risk of a penalty fine. Don't put yourself or your business at risk; come along to our half-day workshop to find out what you can do to make sure you are equipped to manage your cyber security risks and that you…

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Customer experience design

12th October @ 9:00 am - 1:00 pm
Franklin’s Gardens, Weedon Road
Northampton, NN5 5BG United Kingdom
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It’s a known fact today’s customer is more demanding than ever. Technology has enabled us to easily shop around, compare prices and ‘vote with our feet’ if we don’t like what we see or get, so creating an exceptional customer experience has never been more important to any business thinking of growing or bringing new products to the market. In this half day workshop, we’ll help you learn: 10 critical principles behind the creation of customer experiences How to bring…

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Marketing Masterclass

18th October @ 9:00 am - 12:00 pm
The Deco Theatre, Abington Square
Northampton, NN1 4AE
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The single most important thing to do when starting a business is “Find Your Customer”. How do you do that? Effective marketing. Understanding the key aspects of marketing when you are starting a business is no longer optional, it’s essential. Not only does marketing build brand awareness but it can also increase sales, grows the business and increases customer engagement. This interactive masterclass has been designed to take you step by step through the core elements you need to successfully market…

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Creating a B2B marketing strategy

22nd October @ 1:00 pm - 5:00 pm
University of Northampton Innovation Centre, Green Street
Northampton, NN1 1SY United Kingdom
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This is an introductory workshop designed to help business to business organisations understand how they can leverage the power of a robust strategy that attracts, converts and delights high quality customers to their company. During this session delegates will learn: The purpose and critical components of successful B2B marketing strategies The importance of clear objectives and integrated marketing strategies to drive accelerated growth The inbound approach to marketing and how it can be automated to save you time and money…

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